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60-Second Guide to Creating a Marketing Plan
A marketing plan is an essential tool for business. Developing one will help you think about
what makes your business unique and how to get the message out to desired audiences
through a variety of channels.
In just 60-seconds, you will learn why creating a marketing plan is so important.
0:60 A Marketing Plan is Strategic
Just as you plan for other aspects of your business, such as inventory, production and billing,
thinking ahead about your marketing efforts is key to staying competitive. By plotting your
marketing strategies ahead of time, your business will run more smoothly and your efforts are
more likely to pay off.
0:46 A Marketing Plan Helps You Stay Focused
Your marketing plan is a map to guide you toward your goals—one that will get you there on
time and with minimum stress. A plan will help you coordinate your efforts and be proactive.
With it, you are more likely to be realistic about your time and energy. A plan will help you
stay organized and on track throughout the year. Your marketing is more likely to get done
when you take the time to identify what you want to do and when you want to do it.
0:20 Write it Down
Plan your efforts by first identifying your market and then letting it determine how to proceed.
Which events and opportunities will help you accomplish your goals? Is it in your best interest
to attend an association meeting that your clients are involved with? Think strategically about
where you need to be. Consider what business you’re in and the natural cycles of your
industry. A marketing plan may include marketing objectives, strategies, brand positioning,
messaging and public relations activities.
0:11 Use a Calendar to Keep On Top of Your Marketing Efforts
Once you have identified the events and activities to target, incorporate your marketing plan
into your current time management system. Some people find it easiest to use a wall
calendar. Others like a desk calendar or a computerized program.
0:03 Set Goals & Assess Your Efforts
Think about the marketing ideas you want to implement. Determine how to implement ideas,
assign each a date for completion, then work backward from your deadline. Also, be sure to
examine your ideas to see whether any can be used to achieve more than one goal. Think
about whom you want to reach when you want to reach them and how you’re going to do it.
Then mark it on your calendar. When you plan your marketing efforts and merge them
smoothly with your other responsibilities and commitments, they are more likely to pay off.
Brought to you by SCORE, America's small business mentors, at http://www.score.org.

CNN Money - Ticker

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Is Entrepreneurship is Right For You?

Just about everybody has a good idea that can be turned into a business, but only a small percentage of people successfully convert their fabulous idea into tangible results. While there is no guarantee of success, possessing certain qualities and skills tends to lead to success as an entrepreneur.


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Video - SBA Loans Explained

Need financing to start or expand your business? Securing a loan through the United States Small Business Administration (SBA) may be your best option. This short video describes the SBA's most popular loan program - 7(a) loans.


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Small Business / Self Employed Federal Tax Forms

-Sole Proprietorship
-Partnership
-Corporations
-Limited Liability Company (LLC)
and a Wide Range of Other General and Specialized Forms

Browse Tax Forms

Articles

Hot Tips for Job Seekers

Posted by Felicia Lucco on May 8, 2013 at 4:11pm 0 Comments

Finding a good job is hard. Even the most talented educated people are struggling to find meaningful work. The economy is in flux, and it has put job seekers between a rock and a hard place. Companies are looking for specific attributes, and they are more particular than ever. Tips and tricks that worked 10 years ago no longer get that “foot in the door.” It is not about what you know or who you know anymore, it is about how you present yourself as a value to the company.

The Resume

You need a resume that highlights your best attributes and the value that you bring. Value is not limited to hard skills and experience. Value also includes soft skills and talents.

  1. Update your resume. If you use the same design you used even five years ago, scratch it and start over. Browse templates for inspiration, and create a new resume design that is uniquely yours. Keep it uncluttered, eye-catching, and informative.
  2. Create different…
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The Variable V/s Invariable with Certified Audits

Posted by Lester J. Schwartz on April 20, 2013 at 2:06pm 0 Comments

Based on a budgeting and forecasting drive, every individual business or large enterprise can carry a loss and highlight this in the audit to obtain refunds during the tax planning initiative. The process definitely requires the expertise of qualified chartered accountants who do not play about with money but offer legal and concrete solutions. Going the proper route is the basis of every good industry. There is nothing like having certified audits to showcase the actual financial statements for the authorities to take note of. These companies (the auditors) have to be empowered to tackle any untoward payout or income. If there are any discrepancies, it is best to either give back to society or pay the tax that is due.

There have been numerous stories in the press about innumerable people who have not followed the rules of the land they barter in. This invariably resonates negatively and they…

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Choosing a Structure for Your Business

Posted by Felicia Lucco on April 11, 2013 at 1:48pm 0 Comments

Now that you have a brilliant idea for a business, the next step is to choose a business structure! The structure of your future business has tremendous operational, tax, and legal implications so it must be chosen carefully.

Business structures can be changed in the future, but it can be  time-consuming and expensive, so choose wisely. Let’s review the most common business structures and explore advantages and disadvantages of each.

Sole Proprietorship

This is the most common and basic business structure. It is a business owned and operated by one person.

Advantages:

  • No paperwork necessary to form the business.
  • You have full control over every aspect of the business
  • Simple taxes - Simply report your income on a schedule C and form 1040 when you file your taxes.

Disadvantages:

  • You are subject to unlimited liability –scary!
  • Banks and investors are hesitant to lend to sole…
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Another "Harder for Women than Men" Story

Posted by Cindy on March 28, 2013 at 11:03am 1 Comment

The glass ceiling isn't about to break anytime soon. A study conducted by Biz2Credit focusing on 14,000 small-business loan applications during the last six months of 2012 found that women owned businesses have greater difficulty securing loans than men owned businesses.  Small business loan approval rates for women owned companies are 15-20 percent lower than they are for male owned companies. 

More statistics from Biz2Credit :

  • Average Annual Revenue: Women-owned businesses averaged 15% lower annual revenue than male-owned companies.
  • Average Operating Expenses: Women-owned businesses tended to have average operating expenses that were 21% higher than male-owned companies.
  • Average Credit Score: On an average, the credit scores for women-owned businesses were 40 points lower than for male-owned…
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The Importance of a Business Plan & How to Create One

Posted by Felicia Lucco on March 27, 2013 at 7:00am 0 Comments

A business plan is the plan for your future business. The document serves as the gateway to financing and serves as a handbook during the turbulent early stages of the business. Every business plan is different, but there are standards for what it must contain and how it is formatted. If you need financing to start your business, your attention to details will pay off in dividends.

Purpose

The purpose of the business plan is to map out the business by defining goals and objectives. It is a complex document that also defines products and/or services, how the business will make money, how it will operate, forecasts sales and expenses, estimates financing, lays out a plan for hiring, and maps the business’ future.

A well-written business plan explains to investors how you plan to get from a concept to a thriving business in 3 to 5 years.

Sections

While every business plan is…

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"Hiring Our Heroes"

Posted by Vivian on March 27, 2013 at 8:18am 2 Comments

Many of our veterans who are fortunate enough to make it home from fighting for our freedom find themselves in adverse financial situations because of the difficulties they face trying to find employment. I know this is short notice but it's real important to get the word out about this event which is aimed at helping our veterans and other military service members find employment.  

Date Event: March 27, 2013

The U.S. Chamber of Commerce s Hiring Our Heroes Hiring Fair, sponsored by Capital One and Toyota, will take place on March 27, 2013, at the 69th Regiment Armory. This fair is a unique FREE hiring fair for employers and members of our military community - veterans, active duty service members, members of the guard and reserves, and military spouse job seekers.

Job seekers are encouraged to show up early. From 6:00 AM to…

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Forum

5 qualities of really bad boss

Started by Robert Eubanks in Water Cooler Chitchat. Last reply by Trevor Atkins Mar 25. 3 Replies

Pop Quiz

Started by Geraldine in Water Cooler Chitchat Mar 22. 0 Replies

Let's Start at $9...

Started by Jamie in Water Cooler Chitchat. Last reply by Ashly Rodriguez Feb 21. 8 Replies

Commentaries

New Forum Category

New Forum Category - "Found Elsewhere on the Web - Articles Worth Reading"

We've decided to open up a new forum category in the hopes that it will stimulate discussions on "posted links" and "shared articles".  We noticed that there are a lot of links being posted in status updates but very little are being said about those links and there are…

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Created by ADMIN Oct 10, 2012 at 4:51pm. Last updated by ADMIN Oct 10, 2012.

NEW FEATURE!

Our "Classifieds" feature is out of testing and is now live and ready for use. Members of our network can now find / list jobs and or resumes in over twenty five available…

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Created by ADMIN Sep 18, 2012 at 11:21am. Last updated by ADMIN Sep 18, 2012.

Network Status - All systems go

We're please to announced that the connection problems which plagued our network  for the latter half of yesterday has been resolved.

Failure to connect to The Discernible Business Reviews stemmed from a technical glitch in the systems of GoDaddy, the  host of our network domain name. The glitch resulted in a web outage…

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Created by ADMIN Sep 11, 2012 at 8:29am. Last updated by ADMIN Sep 11, 2012.

NEW! "Network Briefs"

Introducing... "Network Briefs" - A new addition to The Discernible Business Reviews dedicated to keeping you informed about the status of, and other issues relevant to our network. 

As the name implies, this segment is will only feature announcements and commentaries that is short and to the…
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Created by ADMIN Sep 6, 2012 at 11:24am. Last updated by ADMIN Sep 11, 2012.

 
 
 

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Brandon Lee posted a status
"Is the virtual money concept Bitcoins catching on? http://ning.it/12dyvSQ"
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Marry Martha posted Articles
May 13
Gerard posted a video

Munger: Banks will 'get in trouble again'

Despite Berkshire Hathaway's large investments in big banks, Charlie Munger says the banks need more regulation and less risk on their trading books.
May 13

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Felicia Lucco's blog post was featured

Hot Tips for Job Seekers

Finding a good job is hard. Even the most talented educated people are struggling to find…See More
May 9
Allen.C posted a status
""Sometimes we stare so long at a door that is closing that we seek too late the one that is open." - Alexander Graham Bell"
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Felicia Lucco posted an Article

Hot Tips for Job Seekers

Finding a good job is hard. Even the most talented educated people are struggling to find…See More
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Bay area locksmith offers a copious assortment of safeguarding responses

In this global era, the world has modernized and becomes more efficient according the revolution in…See More
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Online Goes Offline // Internet Week NY at LIM College - Maxwell Hall, 3rd Floor

May 23, 2013 from 6:30pm to 8:30pm
Hey Fabulous Meetup'ers,We're going "offline" during Internet Week NY! That's right, we will hear…See More
May 7
Chris L posted a video

eBay: 'Not against an Internet sales tax'

eBay CEO John Donahoe explains his company's stance on the proposed Internet sales tax.
May 6
Chris L posted a status
"The days of tax free internet shopping is coming to an end. http://ning.it/11bof29"
May 6
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Getting audited? Here's what to do

"Simple if the audit was triggered by an honest mistake. The process becomes complicated and…"
May 1
Brandon Lee posted a status
"Note to executives: Your employees are in the dark http://ning.it/11BXSNH"
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Forbes Real Time

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